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What a successful video game can teach you about marketing your brand
Posted: August 3, 2010
What a successful video game can teach you about marketing your brand
By Ulli Appelbaum Director of Brand Stategy, SapientNitro
We now live in an age where even a touch point as transactional and “boring” as a vending machine can turn into a rich, highly rewarding consumer experience.
Why Google launching “Me” and Facebook’s real future
Posted: August 1, 2010
Why Google launching “Me” and Facebook’s real future
By Freddie Laker Executive Director of Digital Strategy, SapientNitro Asia
Two web giants square off over a future of hyper-personalized experiences.
The Brand Persuasion Wheel: Six principles to enhance the persuasiveness of your brand
Posted: May 1, 2010
The Brand Persuasion Wheel: Six principles to enhance the persuasiveness of your brand
By Ulli Appelbaum Director of Brand Stategy
Reaching, engaging, and bonding with consumers is becoming increasingly challenging for marketers.
Multi-Channel: How to get it right
Posted: April 1, 2010
Multi-Channel: How to get it right
By Nigel Vaz Managing Director
Bandied around all over the place, multi-channel marketing is at risk of becoming one of the most hyped terms of 2010. Yet despite the buzz, it’s a serious discipline and one that when done well, can help brands build long-lasting and meaningful relationships with consumers.
No, I Don’t Want to Be Friends With My Butter
Posted: February 3, 2010
No, I Don’t Want to Be Friends With My Butter
By Nathaniel Perez Strategy Director
While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what’s so novel about the thought of a friendship with my butter? Precisely, nothing.
The Center is Everywhere:Behold the Digital Tribe
Posted: February 2, 2010
The Center is Everywhere:Behold the Digital Tribe
By Laura McFarlane VP Strategy
There is no centralized location in the digital world. Increasingly, digital content spans platforms and devices seamlessly connecting users with information and with each other. In doing so it democratizes and levels the traditional playing field for the persistently connected audience becoming a global platform capable of providing ubiquitous access to content and experiences. For brands, it represents a new priority, influencing the digital tribe.
What Makes a Successful iPhone App?
Posted: February 1, 2010
What Makes a Successful iPhone App?
By Rob Gonda Director of Digital Strategy
As marketers grapple with the question, "to build or not to build," let’s take a step back and evaluate what it takes to make a successful iPhone application?
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