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Web Analytics — The Soul of Digital Accountability
Posted: May 7, 2012
Web Analytics — The Soul of Digital Accountability
By Parmjeet Kaur & Deepak Jain Managers Marketing Strategy & Analysis
This paper describes an imminent change in the digital world, and how Web Analytics plays a vital role in successful contributions to an organization.
Digital Experience 2012: The Top Six Trends for India
Posted: May 7, 2012
Digital Experience 2012: The Top Six Trends for India
By Sudhindra Venkateshamurthy Head Experience Design
2011 was an impressive year for the digital world in India, and you can expect even more growth this year.
Delivering Great Mobile Experiences — The App vs. Web Debate
Posted: March 20, 2012
Delivering Great Mobile Experiences — The App vs. Web Debate
By Paul Bevan Mobile Strategist
Customers are demanding more and more great mobile experiences on phones and tablets. To meet this need, brands continue to look for guidance on how to best deliver these experiences, whether through the web or apps.
The Emergence of IPTV
Posted: March 20, 2012
The Emergence of IPTV
By Herbert Baumberger & Roger Lay Technology Specialist & Consulting Manager
IPTV (Internet Protocol Television) has become a major business for telecommunications companies (Telcos) around the world and is on its way to mainstream adoption.
Accessibility Is Not a Feature: How to Incorporate Accessibility in Your Project Methodology
Posted: January 19, 2012
Accessibility Is Not a Feature: How to Incorporate Accessibility in Your Project Methodology
By Phillip Golub Associate Creative Director, SapientNitro
The quote above speaks to Accessibility as a core component of any successful project methodology. It is not an afterthought. It is not an extra. It is an integral component of online experience design.
Content Strategy
Posted: January 9, 2012
Content Strategy
By Kevin P. Nichols Director and Global Practice Lead for Content Strategy, SapientNitro
To ensure that content strategy adds maximum business value, we at SapientNitro leverage a comprehensive, enterprise-wide and robust definition.
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