News Articles

1/31/2011

The Miami Herald "Business Monday" - A Culture of Creativity

South Florida is the creative hub for the global interactive advertising agency SapientNitro, which boasts clients including Mars, Citi, Coca-Cola and Foot Locker.

http://www.sapient.com/en-us/news/news-articles/a1694.html

1/28/2011

Derivatives Week - Pricing Curves In OTC Valuations

Kevin Samborn, Sapient Global Markets, discusses how market participants are adopting a two-curve framework for valuing derivatives.

http://www.sapient.com/en-us/news/news-articles/a1691.html

1/24/2011

Ad Age "Digital Next" - Seven Ways Agencies Must Evolve in 2011

Over the past couple of years we've seen some dramatic shifts in the agency landscape. In what Forrester has dubbed as "The Great Race For Relevancy," virtually every type of agency is now competing with each other like never before.

http://www.sapient.com/en-us/news/news-articles/a1666.html

1/24/2011

Ad Age - Agency A-List Standouts

Proving they're among the best in the biz, these top 10 hot shops delivered some of the best work of the year to several of America's top brands.

http://www.sapient.com/en-us/news/news-articles/a1669.html

1/20/2011

AdPulp - Kablam!

"If it were any more beefy, your mind would literally be blown." This week marks the national launch of a new TV campaign from SapientNitro for ConAgra Foods' Hebrew National brand all-beef hot dogs.

http://www.sapient.com/en-us/news/news-articles/a1667.html

1/5/2011

AdRants - Healthy Choice Gets Snarky

We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from SapientNitro for Healthy Choice hypes the brand's new steamed lunches.

http://www.sapient.com/en-us/news/news-articles/a1668.html

1/5/2011

MediaPost - OMMA's Agency of the Year 2010: Silver: SapientNitro

Fusing Sapient's technological expertise and global reach with Nitro's creative talent, SapientNitro is poised to assume greater strategic roles for clients old and new.

http://www.sapient.com/en-us/news/news-articles/a1693.html

12/29/2010

Fast Company - 2011: Back to the Future

What's in store for 2011? Well, it's back to the future, with a lot of what we once knew. 2011 will be the year advertisers get past "innovation clutter" and turn old notions into reality in bigger and better ways than ever. Here are a few predictions.

http://www.sapient.com/en-us/news/news-articles/a1653.html

12/23/2010

The Wall Street Journal - Hits and Misses From Madison Avenue

The Wall Street Journal reviews some of the best and worst ad and marketing gimmicks from 2010.

http://www.sapient.com/en-us/news/news-articles/a1651.html

12/21/2010

iMedia Connections - 10 awesome agency websites

Smart agency websites embrace user-centered design and balance usability, emotion, and aesthetic. Here are 10 of the absolute best.

http://www.sapient.com/en-us/news/news-articles/a1656.html

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