We remember the Super Soaker 500 as being the top brass when it came to weapon of choice for a water fight on a summer's afternoon. Its quick pump action and compact size made for easy release in the tightest of situations when confronted by the enemy. It was also a bit of a design classic as far as water pistols go.
Of course that was before the age of social networking and the delights of virtual interaction, because these days it's much more responsible to indulge in a harmless online soaking than it is to waste real water.
So SapientNitro and Energy Saving Trust's current campaign to get people to think about their personal water and energy consumption is an ideal creation for the cause.
The Great British Water Fight is set in the fictional village of Soggy Bottom and features a butcher, farmer and an elderly lady who are all harmlessly manning their stalls at the local fete. All seems to be well and good until they spontaneously begin a water fight by soaking the consumers' computer screens. The viewer is then encouraged to get involved in a virtual water fight, minus the drenched clothes and squelchy footwear.
"There has never been a more critical time to reduce water and energy consumption. Although many consumers have seen a significant drop in their energy bills by reducing the amount of hot water used in the home, there is still a long way to go to change consumer behaviour," explains Jon McGowan, head of marketing and communications, Energy Saving Trust. "It is for this reason we have worked with SapientNitro to develop an engaging and creative campaign to make saving water and energy everyone's responsibility."
As part of the campaign users will be asked to make a pledge to reduce their water and energy consumption on a range of activities in the home and garden. By mapping their face onto one of the characters in the video, they can share the personal soaking experience with friends via Facebook and Twitter. The aim of the project is to make saving water fun and get as many people involved as possible.
"Supported by the smart tools of the new 3D energy calculator we have developed for Energy Saving Trust, this begins a truly interactive experience for customers across multiple online channels for the brand", comments Malcolm Poynton, chief creative officer Europe, SapientNitro ."
The campaign's website provides tips for saving water and energy and also has an update on the number of pledges so far. To get involved and for more information go to www.thegreatbritishwaterfight.com.
Shots.net