News Articles

01/10/2011

Managed Health Care Executive - Gain Insight into Member Needs with Social Media Tools

Social media, today's emerging connector of people and information, began as a one-way street, but all that is changing.

http://www.sapient.com/en-gb/news/news-articles/a1827.html

08/09/2011

Direct Marketing News - SapientNitro boosts direct response with DAD deal

SapientNitro has acquired DAD, a digital and direct marketing agency, in a deal worth about $42 million.

http://www.sapient.com/en-gb/news/news-articles/a1830.html

19/08/2011

StarTribune - For Target.com, online reboot is 'only the first step'

Target Corp. said it will relaunch its website sometime next week, in time for the key holiday shopping season.

http://www.sapient.com/en-gb/news/news-articles/a1834.html

18/08/2011

Internet Retailing - M&S appoints developer of new multichannel platform

Marks & Spencer has taken a key step towards building the new digital platform and ecommerce system that will be central to its aim of increasing multichannel sales to as much as £1bn by 2014.

http://www.sapient.com/en-gb/news/news-articles/a1833.html

21/07/2011

CNET - Smokers can get a virtual look at their dirty lungs

Marketing and design company SapientNitro unveiled an app today that allows smokers to see exactly what cigarettes are doing to their lungs.

http://www.sapient.com/en-gb/news/news-articles/a1825.html

19/07/2011

eConsultancy - Coca-Cola’s 2012 ‘Future Flames’ Win with SapientNitro Video-Creation Wizard

SapientNitro has launched an innovative new campaign for Coca-Cola that seeks to recruit young people to carry the Olympic Torch at the London Games in 2012.

http://www.sapient.com/en-gb/news/news-articles/a1823.html

22/06/2011

Yahoo! Scene - SapientNitro Opens Kimono, Shares Culture

Some moments after I sat down with SapientNitro’s Worldwide Chief Creative Director Gaston Legorburu and Creative Director John McHale, I got a hard sense of what our time together would be about.

http://www.sapient.com/en-gb/news/news-articles/a1775.html

21/06/2011

Communication Arts - Webpick of the Day - Sneakerpedia

Communication Arts listed Foot Locker / Sneakerpedia as the site of the day.

http://www.sapient.com/en-gb/news/news-articles/a1763.html

03/06/2011

Strategy - Cannes Special: Editorial – The new ads

Last summer in Cannes I fell in love with a vending machine. It was in the basement of the Palais, a bright spot in an otherwise bunker-like edifice that for one week in June houses the best ad creative from around the world.

http://www.sapient.com/en-gb/news/news-articles/a1753.html

31/05/2011

The Economic Times- Brands Going Social to Network with Digital Generation

Every medium has its advantages for marketers, but social media has the power to transform a campaign into a religion. And the biggest brands in the country, from Nokia to the cola giants to FMCG behemoth Hindustan Unilever Ltd (HUL), are spending big bucks to make an online splash.

http://www.sapient.com/en-gb/news/news-articles/a1724.html

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